Module 1: Purpose
How do you measure success? This module's all about defining the core purpose of your website, what success looks like to you and how you're going to get there.
Talking to everyone is talking to no-one. This module will help you define your ideal customer down to the smallest detail, so that they feel you understand them and are the right choice for them - over and above all of your competitors.
Barriers & Actions
This video is all about thinking ahead of your customers, predicting which questions they're going to ask and answering them all on your website, leaving no stone unturned. Removing customer doubts from the get go increases the chance that they'll get in touch, and in turn become a paying customer.
First impressions count, and with websites your messaging is your first impression - there's only once chance to make it! The right messaging can draw a customer to your services, and the wrong messaging can put a customer off for life. This video will tell you how to create the perfect messaging for your business.
Module 2: Basic Information
Video 1 is a brief overview of everything we'll cover in this module, and why each element is important to help convert website visitors into paying customers in the long term.
From business emails to business/mobile telephone number, there are subtle differences in contact information that customers do notice. Video 2 is all about adding your contact information in a way that appeals to customers.
Call to Action
Call to actions or CTAs are a vital part of a website's success. Video 3 discusses the range of CTAs available to you in the workshop and how to use them effectively to grow your client base.
Missing off opening hours can be a fatal error when creating your website, they're crucial even when you don't have a physical premises in which to run your business. Video 4 discusses how to add opening times.
A brand new or not long established company has little to no credibility, so wouldn't it be great to piggy back on other, more well-known company's success? Video 5 shares a clever way of gaining customer trust on your website, even if you're just starting out.
We all use Facebook, Instagram and Twitter, but how often do you find yourself nosing around on a business's social media profile to see what they're like? Video 6 will show you how to link up your social media profiles to your website to gain credibility.
Widgets are powerful website add-ons that can persuade your customers to get in touch and eventually become paying customers. In video 7 we discuss the three key types of widgets, where to get them from and how to integrate them with your site to grow your client base.
Did you know that the domain name you choose can affect your website's performance on search engines like Google? In module 8 we discuss the importance of choosing a good domain name, both for your customers and your Google search ranking.
Module 3: Content Fundamentals
Ever wonder how, out of the 1 billion+ websites out there on the web, Google manages to sort through them all and put them in a useful order? Module 3 is all about how to write your website content to make Google like your website - and put it on the first or second page of the results.
Page Headings & Menu Titles
Think you can write whatever you feel like on your website and customers will just find you? In video 2 we take a closer look at how to write effective page headings and menu titles to draw in customers and please Google.
Each page your write needs to have a short introduction which describes the benefits of using your individual service to the website visitor. Video 3 will show you how to get it just right for both search engines and customers.
Did you know, we humans process images over 60,000x faster than we process text? Which is why using great, relevant images on your website is absolutely necessary. Video 4 will show you how images can influence a website visitor's choice to contact you, how to use them correctly and where to get free images.
Module 4: Which Pages Do You Need?
Website research has shown that a website with over 8 pages has a higher likelihood of putting customers off your business, simply because too much information is overwhelming! Video 1 will show you which key questions to ask yourself when deciding whether to add a page or not.
How many pages do you need?
Whether you offer one services or ten different services, video 2 will show you how to organise your service pages in a way that makes sense to the customer, in as little pages as possible.
Page types explained
Video 3 will run you through all nine different page types available to you in the workshop. From gallery pages to service pages and events pages, each one has a unique purpose and is designed to encourage a customer to get in touch.
Module 5: What to Put on Each Page
The web today isn't what it used to be, you can't just write anything you feel like on your website and expect Google to serve you customers. In video 1 we'll discuss the different strategies available to you when writing content for each of your pages, in order to turn as many customers into leads as possible.
This page plays a big role in allowing the prospective customer to build trust with you and your business. It’s a chance to take a step back from spending their money, and show a more personal side to you, your team and what your business does.
In video 3 we'll dissect the traditional contact page into 4 key elements, and show you exactly what to write for each part to bring in the customers.
Some businesses have a clear cut price list, and some work on a quotation basis. Either way, price is a key element of a customer's research journey and you need to give them something to work with. Video 4 will show you how to address this regardless of how you do your pricing.
Video 5 will dissect the various elements of the promotion page that's available to you in your workshop, and show you exactly what to write in each.
Testimonials are often described as the single most powerful influencer when it comes to a customer making a decision on whether to get in touch. Video 6 will show you how to clearly display your customer reviews to persuade prospects to become paying clients.
One of the key secrets to generate more leads from your website is to break down customer barriers (doubts) before they've even left your website, an FAQ page does just that. Video 7 will show you just what to write to idealise your business in the eyes of the customer.
In video 8 we'll dissect the specialist events page type into three key sections, showing exactly what to write for each to please both Google and your customers.
Galleries are for proving to customers that your service is high quality, plus it gives them a glimpse of what they'll be getting once they become a paying customer. But did you know that adding too many photos can speed your site down, and that Google ranks slow-loading websites lower in the search results? Video 9 will discuss how to create a varied gallery with the optimum number of pictures.
The Smart Little Web workshop allows you to create a dedicated Facebook page within your website, which allows customers to see your latest posts and 'like' your page. Video 10 will show you exactly how to use it and why it's beneficial to growing your client base.
Module 6: Website Structure
Module 6 will guide you through the process of ordering and structuring your website in a way that makes sense to the customer. After all, what's good content if none of your customers can find it?
We'll take a closer look at how to order your pages and general website best practice, as well as a few clever options you have when it comes to displaying (or hiding) specific pages.
Index pages are a long standing website best practice, but only if they're appropriate for your business and content. In video 3 we'll discuss why you may or may not need an index page, why they're beneficial and how to implement them on your website.
Module 7: Web Design
What exactly is good web design? Most of the time people consider web design the hardest part of creating a website, they think it's the most important elements to prospective customers, but that is only true some of the time. In module 7 we'll discuss the importance of having your web design fit around your content.
In video 2 we'll discuss the five key elements of a webpage's structure, what each of them are used for and how to optimise all of them on your website for customer conversion.
Your logo is not your brand, but it is a very important part of your brand overall, and it builds the perception of your business that customers begin to see as they look at your website. Video 3 will show you how to get a great logo that compliments your website but doesn't cost the earth.
Backgrounds, colours & fonts
The fact is, you cannot build a website that everyone likes the look of. The key to design success is therefore not which colours you use, but making sure that whichever fonts and colours you do use, the palette stays consistent and professional across the whole of your site.
Content vs. Design
Have you ever come across a website that looks amazing, only to find it's completely useless for finding out specific information? Video 5 is all about helping you find the right balance between not just a great design, but one that also makes the most your website content.
With 80% of website visitors doing their regular Google searches from their mobile phone or tablet, it's essential that your site works flawlessly on a mobile device. Video 6 will show you what you can do to make that happen, as well as special features you can turn on especially for the mobile version of your website.
The last video of this module will show you the huge impact that poor quality images can have on your site, and how to get around it by using great ones instead. Plus, where to get free high quality stock photography.
Module 8: Search Engine Optimisation (SEO)
In this module we’ll be discussing how to start putting fuel into your website, how to start generating traffic and get more leads for your business with good SEO practice. This is about making Google like your website, over and above your competitors by using some insider SEO tips.
Video 2 will give you a detailed view of how search engines actually work - how can they possibly order the billions of websites out there? By fully understanding this ever-changing and ever-growing criteria, you can optimise your website thoroughly to get onto the first page of results.
Choosing and targeting good keywords for your website is the cornerstone of getting high quality traffic to your website, with a high percentage of those visitors turning into leads. Targeting the wrong keywords will get you nowhere. Video 3 will show you how to conduct your own keyword research.
On-page SEO are the changes you make to your website itself to make it favourable in the eyes of Google. Video 4 will discuss the industry tips and tricks to optimising your website content and boosting its position in the search results.
Off-page SEO is everything you can do outside of your website to boost your search engine ranking position (SERP). We'll run through a list of strategies for improving this, how they work and how to implement them yourself.